IMC PlanPro Handbook featuring IMC PlanPro Software
Kenneth Clow

With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.

Informacje dodatkowe o IMC PlanPro Handbook featuring IMC PlanPro Software:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Informatyczne
ISBN: 978-0-13-199812-4
Liczba stron: 0