Global Conpetitiveness in Pharmaceutical Industry Effect of
M. Agrawal

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Through Global Competitiveness in the Pharmaceutical Industry: The Effect of National Regulatory, Economic, and Market Factors, educators, graduate students, and public policymakers will examine the global pharmaceutical industry and the effect of national, regulatory, economic, and market environments on the competitiveness of the industry. This unique book is the only empirical study that examines the effects of the national environment on the competitiveness of a country's pharmaceutical industry. With this informative book, you will explore such topics as the types of comparative advantages that firms use for developing competitive advantages and what strategic choices firms should make when collaborating with international firms. Public policy implications with respect to the economic environment are also explored to give you a complete look at the international pharmaceutical industry. I like the dynamic interactive aspects of Dr. Agrawal's model: how therapeutic claims are related to industry structure and market structure. . . . The model recognizes the force of innovation as a competitive drive in the industry and the phenomenon of increasing detailer forces directly related to increasing sales.