Effective Small Business Management
N. Scarborough

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For courses in Small Business Management. This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development). Do your students develop a business plan during the course? Business Plan Pro fully integrated - for a fraction of the cost of the commercial software package, students can purchase Business Plan Pro with the textbook. Each chapter includes an activity utilizing Business Plan Pro to apply the concepts of the chapter to building an actual business plan. NO OTHER BOOK can offer Business Plan Pro. (e.g. Ch. 6 Crafting a Winning Business Plan.)-allows students to immediately apply what they've learned to a practical exercise of building a business plan.-provides incredibly value: nearly $100 of commercial software for only a nominal cost with the book. Business Plan Pro exercises  Additional exercises mapped to Business Plan Pro make the integrating of this software into your course even easier. (www.prenhall.com/scarborough).-Increases the ease and makes building a business plan even more intuitive. Sample Student Business Plan  An award winning Business Plan built by one of the authors students is available in the appendix of the text. (see Appendix) -Students can learn by an excellent example and model good business planning practices. Companion Website - An impressive website includes a multitude of useful tools e.g. Business Plan Evaluation Scale, Before Your Start Checklist, a list of hundreds of links to useful small business sites and more. (www.prenhall.com/scarborough) -Supports students in researching relevant topics around building a business plan. OTHER POINTS OF DIFFERENCE13 comprehensive cases  A new casebook is available to support this text. All cases provided by professional case writers. (Heriot, Cases in Entrepreneurship and Small Business Management)-More cases provide more learning opportunities for students and more variety for teaching for instructors.E-Commerce - Unmatched by other texts, a separate chapter on E-Commerce is included in this text giving students thorough, relevant coverage of an extremely important topic. (see Ch. 13. E-Commerce and Entrepreneurship) -Helps students learn how to design a strategy for using the Web as a business tool.Thorough coverage of launching a new business - This text provides the most thorough and practical coverage of the essential elements required to launch a business successfully. (e.g. Finding sources of funding Ch. 14 & 15) -Students learn the right way to launch a business and increase their chances of success.Real world examples - This edition continues its tradition of giving students a wealth of real world examples of how real-world entrepreneurs apply the techniques described in the text. Every chapter includes great examples of companies such as In-N-Out Burger (pp. 40 - 41), ESBN Zone (pp. 210 - 211), Coyote Ugly Saloon (pp. 378 - 379), Aubuchon Hardware and Boston Chauffeur (pp. 419 - 421)-Students learn best by example.