Directory of International Direct Marketing
Millar

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Now in its seventh edition, this important handbook provides a unique tool for direct marketing specialists dealing with international and cross-border commerce. There is also a dedicated website that complements the book. At its core is a directory of direct and e-marketing service providers around the world and a series of country profiles describing the current local DM environments in over 50 countries. It covers all aspects of Internet and e-marketing and provides access to marketing resources and services that specifically help companies exploit the marketing potential of the Web. The directory is prefaced by a series of authoritative articles that highlight the trends and prospects for international direct marketing in the coming year. Some of the topics discussed in Part 1 are:Choosing the Right Media The Usefulness of Text Messages in Direct Marketing Web-to-mobile SMS Applications Attracting the Right sort of Attention with e-Marketing The History of Mobile Communications.The country-by-country directory in Part 2 includes: Basic demographic and economic data and overview Language and cultural considerations Legislation and consumer protection Country DM Associations Postal Services.