Customer Relationship Management
Peelen

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology.   This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as "What should our business strategy be?" and "How do we translate CRM business strategy into marketing?"   This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing, Relationship Marketing, Database Management or Business Intelligence.Case studies provide a basis for class discussion or assessment on an in-depth set of issues.   This drives home real world examples to reinforce concepts. 'Practitioner Insight' boxes throughout the text illustrate CRM in a practical context. Review questions at the end of each chapter help test students' knowledge. Chapters of book presented in modular format to allow it to fit with any CRM syllabus. OneKey Instructor Online Resources include Instructor's Manual and PowerPoint slides.

Informacje dodatkowe o Customer Relationship Management:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-273-68177-9
Liczba stron: 0