KUP TERAZ

Cases 10e
T. Wheelen

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Q: How do you get your students engaged in the case analysis?Thirteen full-length cases and twelve mini-cases are new to this edition for a total of 25 new cases. Together with 19 cases carried forward from past editions, this edition contains a total of 44 cases. length cases are new to this edition. Of the 31 full-length cases appearing in this book, ten are exclusive and do not appear in other books.Three new cases deal with international issues:GlaxoSmithKlines Retaliation Against Cross-Border Sales of Prescription Drugs Starbucks International Operations Turkcell: The Only Turk on Wall Street Three new cases deal with internet companies: eBay Amazon.com: An E-Commerce Retailer AOL Time Warner, Inc.: A Bad Idea from the Start?Three new cases deal with competitive issues in retailingGap International: A Specialty Apparel Retailer Tiffany & Company: A Specialty Fine Jewelry Retailer Panera Bread Company: Rising Fortunes?Two new cases deal with entrepreneurial ventures:Oprah Winfrey: The Story of an Entrepreneur JetBlue Airlines Success StoryTwo new cases deal with strategic issues in manufacturing and technology:The Comeback of Caterpillar, 1985-2002 Eastman Kodak: The Photography Segment of the Information IndustryNew Mini-Cases: Twelve new mini-cases are included. They can be quickly read for class discussion or used as Internet research assignments for students to update. They deal with companies in a wide range of industries from food and health care to airlines and distribution:Airtran Holdings, Inc. (airlines) Boise Cascade/Office Max (paper/retailing) Eli Lily & Company (health care) Hershey Foods Company (food) Tech Data Corporation (distribution) H. J. Heinz Company (food) Lowes Companies, Inc. (retailing) Nike, Inc. (footwear/clothing) Stryker Corporation (health care) Walter Industries (housing) Sykes Enterprises (customer relationship management) Outback Steakhouse, Inc. (restaurants)